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1. Company
1.1 Who founded RE/MAX and when?
RE/MAX was founded in Denver, USA in 1973
by Dave and Gail Liniger.
1.1.2 Who founded RE/MAX Europe and when?
Frank J. Polzler and Walter J. Schneider brought the RE/MAX franchising system to Europe. RE/MAX Europe is headquarted in Zug, Switzerland with RE/MAX Europe Regional Services office located in Vienna, Austria. RE/MAX Spain was the first country sold in Europe in 1994.
Background Management:
Frank J. Polzler, Chairman and Co-founder, RE/MAX Europe:
A native of Graz, Austria, Frank J. Polzler has over 45 years experience in the real estate industry. Mr. Polzler’s entrepreneurial spirit and vision have been a driving force behind the expansion of the RE/MAX business model in Europe. Mr. Polzler was a major force in the expansion of RE/MAX into Canada. In 1980, he established RE/MAX Ontario-Atlantic Canada with Mr. Schneider, laying the groundwork for RE/MAX growth outside the U.S.
Walter J. Schneider, President and Co-founder, RE/MAX Europe:
Walter J. Schneider was born in Toronto in October of 1953. He received his Bachelor of Arts at the University of Toronto in 1976. Mr. Schneider’s real estate career began that year, when he joined Polzler Real Estate as a recruiter-trainer. He went on to co-found RE/MAX Ontario-Atlantic Canada Inc. just four years later. Mr. Schneider serves as President of RE/MAX Ontario-Atlantic Canada Inc., RE/MAX of New England Inc., RE/MAX North Central Inc., RE/MAX Indiana Limited Partnership, PMSC Real Estate Franchising Inc. (RE/MAX Europe), Polzler and Schneider Holdings Corporation and Integra Enterprises Corporation.
H. Charles Lemire, Jr., Chief Operating Officer & Managing
Director, RE/MAX Europe:
Chief Operating Officer and Managing Director of RE/MAX Europe Regional Services, H. Charles (Chuck) Lemire, Jr. is a 12-year veteran of the RE/MAX system. He is responsible for 54 regions in 35 European countries. Mr. Lemire has a proven, 20-year track record in the real estate industry, and his experience and leadership are a valuable resource to RE/MAX Europe’s Regional Owners, many of whom received initial training from Mr. Lemire. Born in 1963, the New England native is a graduate of Bentley College in Waltham, Massachusetts.
1.2 What is the RE/MAX principle?
To be in business for yourself, but not by yourself:
Regional Directors guide Franchise Owners in the process of recruiting, retaining and supporting Sales Associates. In turn, Franchise Owners lead their Sales Associates while providing them administrative, educational and business support. Associates benefit from the network RE/MAX provides, including innovative technology, training, education and marketing services. At the same time, Sales Associates of a given franchise share operating expenses.
The RE/MAX “Everybody Wins” strategy:
Everyone involved, at any link in the RE/MAX chain, benefits: Regional Directors drive market growth in their area, Franchise Owners lead groups of professionals on the path to success, Sales Associates provide excellent service to their clients, and clients benefit from reliable professional guidance.
1.3 RE/MAX is a service-orientated company.
What does this mean?
The RE/MAX focus is to guide and support Broker/Owners, Sales Associates and consumers at the same time. A customer-oriented attitude is our key to success. Our Sale Associates are dedicated professionals and top performers who consistently provide competent and reliable service. RE/MAX’s culture of professionalism and Code of Ethics foster the client’s trust in us.
1.4 What does the RE/MAX balloon stand for?
The red, white and blue RE/MAX balloon is the visual symbol of RE/MAX. The balloon imagery perfectly meshed with the RE/MAX network’s emphasis on innovation, freedom and leadership. It was originally developed by RE/MAX agents in New Mexico as an advertising method for the 1978 Albuquerque Balloon Festival - and is now the most recognized brand in real estate worldwide.
2. Philosophy
2.1 Could you explain the
RE/MAX “Customer for Life” concept?
The RE/MAX system encourages the “Customer for Life” concept. Thanks to our significant base of satisfied customers, a large percentage of RE/MAX transactions results from repeat business or referrals. Once initial contact is established between a Sales Associate and the client, the Associate maintains and nurtures that trusted relationship. Knowing the client, staying in touch, and fulfilling the client’s needs as well as post-sale activities are steps to success.
2.2. Does RE/MAX sponsor sporting activities?
The RE/MAX philosophy for sports sponsoring is to invest in activities that reproduce the brand’s core attributes: movement, dynamics, power, force, speed and performance. To reach the widest audience possible, RE/MAX Europe sponsors international sporting events, including the UEFA Cup, the European Long Drive Golf Tournament, FIS Ski World Cup and many local events.
2.3 Does RE/MAX sponsor social or charitable activities?
Individual RE/MAX offices and regions are involved in various community projects and charities. In addition, the official charities of the RE/MAX organization are the Children‘s Miracle Network (CMN) and RE/MAX Racing for Life (Susan G. Komen for the Cure).
Children‘s Miracle Network (CMN):
RE/MAX Sales Associates have raised millions of dollars for CMN hospitals worldwide.
RE/MAX Racing for Life (Susan G. Comen for the Cure)
RE/MAX is committed to supporting Comen for the Cure‘s promise to save lives and end breast cancer forever.
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2.4 What is the meaning of the “Everybody Wins”
strategy and how does it work?
The “Everybody Wins” strategy is a philosophy. It fosters satisfaction for all those involved in a real estate sale: Franchise Owner, Sales Associate and the clients. At RE/MAX, you’re in business for yourself, but not by yourself. You enjoy the independence of running your own business while benefiting from RE/MAX’s support in training, referrals, marketing, technology and administration. The RE/MAX arrangement frees you to focus on what is most important: providing reliable real estate services to customers and clients.
2.5 What is the RE/MAX “Code of Ethics”?
RE/MAX affiliates in Europe are obliged to sign and uphold the 38 articles that comprise our Code of Ethics. RE/MAX is dedicated to providing the best service in the industry. To ensure the highest level of customer service, we need to care for fair treatment and to be compliant with industry laws and regulations. We want our customers to trust our RE/MAX Sales Associates worldwide and believe in their outstanding service.
3. Where in Europe is RE/MAX
3. Where in Europe is RE/MAX?
RE/MAX is the world’s No. 1 real estate franchising enterprise. RE/MAX is active in more than 65 countries with over 7,000 RE/MAX offices and 120,000 estate agents. RE/MAX in Europe is present in 35 countries, with approximately 1,500 offices and 10,000 estate agents, in: Austria, the Baltic States, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Scotland, Serbia and Montenegro, Slovakia, Spain, Sweden, Switzerland, Turkey, the United Kingdom and Wales.
4. Broker Advantage
4.1 Why is it attractive to work with
RE/MAX and how can new Broker/Owners benefit?
- Benefit by the network of the world’s largest
real estate franchising company
- Get top professional training
- Benefit from business expense tax deductions
- The maximum commission concept, RE/MAX Associates do not immediately lose a percentage of their income
- Brand equity: The RE/MAX hot air balloon is one of the most recognized symbols in real estate. In addition, RE/MAX Brokers/ Owners and Sales Associates are encouraged to conduct personal promotion campaigns according to corporate design guidelines.
4.2 Does RE/MAX offer special training
and education for new franchise partners and brokers?
Training and education are central to RE/MAX and we are leaders in providing the very best education to our network. The training is customized to specific needs. Programs reach from tools like the Career Development Model (CDM) and the Agent Mentoring programs to trainings in Marketing and Sales. Our distribution channels range from hands on workshops to e-learning tools such as video streaming via the RE/MAX University on our global and European intranets. We also conduct conventions and conferences where we feature world known speakers and offer our associates the possibility to exchanges ideas and share experiences with peers.
4.3 Are there any special fields
or specialities brokers can focus on?
Brokers have the flexibility to choose between residential or commercial real estate with specialized focus on condominiums, new housing construction, luxury homes, lands, relocations or rentals.
4.4 What are the initial stages in training for Sales Associates?
Is there a mentoring program or something similar?
The “Succeed Agent Mentoring Program” (SUCCEED) is an eight-week business start-up program featuring a series of business activities in which Broker/Owners mentor Sales Associates. The program promotes mutual understanding between Broker/Owners and Sales Associates, which gives everyone the opportunity to contribute to the overall success of the office.
4.5 What are the benefits of the RE/MAX network?
You can share experiences and knowledge with 120,000 Sales Associates in more than 7,000 offices. The whole RE/MAX network is connected worldwide via intranet—a worldwide database of our portfolio. The intranet sites enable RE/MAX Sales Associates to share listing information, ideas, referrals, strategies and marketing.
5. Consumer Benefits
5. Why should customers choose RE/MAX?
All RE/MAX affiliates in Europe are obliged to sign and maintain the 38 articles that comprise our Code of Ethics. It is unique in the industry, sets the highest standards for serving customers, including fair treatment of all clients, promoting and protecting clients interests, staying informed of market developments and participating in training programs.
PMSC Regional Franchise Services GmbH
RE/MAX Europe
Donau-City Strasse 11
Ares Tower, 17th floor
1220 Vienna, Austria
Tel.: +43 1 269 73 72
Fax: +43 1 269 73 72 - 200
E-Mail: prossegg@remax-europe.com
www.remax-europe.com |
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